5 Types of Emails Every Business Needs | Email Marketing Strategy
Email marketing is like the secret sauce of a thriving business. Get it right, and you’ll have customers coming back for more. Get it wrong, and… well, let’s just say crickets don’t buy anything. For the past three years, I’ve been using MailerLite, and I’ve told my clients to use it too. Why? Because it’s simple, effective, and doesn’t make you feel like you need a Ph.D. in tech to set up an email campaign. I even became an affiliate because I believed in it that much. Before MailerLite, I hopped around email marketing platforms like a kid in a candy store. I used Mailchimp for years after ditching Constant Contact. Then, I had a brief fling with GetResponse… but for some reason (which I can’t even remember), I dropped it after a month. What I do remember is that getting email marketing right from the start is crucial. Do it right, and you’ll save yourself a ton of headaches when your list starts growing and your website traffic skyrockets. Why Email Marketing Platforms Matter Many email marketing experts swear by the same tools I use. Not because they paid me to say so, but because they work. I was fine with Mailchimp until a millionaire blogger (who I admired) told me what he used. And well… I wanted to be like him. You get it, right? I did a product launch using MailerLite and fell in love with its features. It made migrating all my clients over an easy decision. The right email platform is the foundation of your business. Choose wisely, and future-you will thank you. And speaking of Mailchimp—big shoutout. They’ve been around forever, and since Intuit acquired them, they’ve added some impressive features (especially in their paid plans). But back when I was using it, they removed some features I needed, and I wasn’t about to upgrade just to get them back. Plus, they wouldn’t let me market to a list of uploaded emails. That was the final straw. So here’s the deal—if you’re serious about email marketing, you need a solid platform. My recommendations? MailerLite, AWeber, or Mailchimp. Sign Up for MailerLite and Get A 30-Day Free Trial. The 5 Must-Have Emails for Every Business Now, let’s talk about the emails that every business needs. These aren’t just any emails. These are the backbone of your email marketing strategy—the kind that keep your audience engaged and coming back for more. 1. Welcome Emails (AKA Nurture Emails) First impressions matter. A welcome email is your chance to say, “Hey there, glad you’re here!” and introduce your brand. It sets the tone for your future relationship. Plus, it’s a great way to provide value upfront—maybe a freebie, a discount, or just a warm, friendly introduction. 2. Promotional Emails Ah, the money-makers. These are the emails where you promote your products, services, or limited-time deals. You can send standard promotions, sale-day promos, or even affiliate marketing emails. The key? Make it about them, not you. What’s in it for them? Why should they care? Sell without being salesy. 3. Thank You Emails Gratitude goes a long way. Whether someone just bought a product, signed up for your list, or attended your webinar, send a quick thank-you email. It builds trust and makes people feel valued. And let’s be real—who doesn’t like a little appreciation? 4. Announcement Emails Got a new product? Launched a new video? Opening up a coaching program? Shout it from the rooftops—or better yet, send an announcement email. Keep it exciting and make sure there’s a clear call to action. 5. Abandoned Cart Emails People abandon carts all the time. Maybe they got distracted, maybe they weren’t ready to commit, or maybe their cat walked across their keyboard. Whatever the reason, an abandoned cart email is your chance to nudge them back. A little reminder (or even a small discount) can work wonders. The Importance of List Building Building an email list isn’t an overnight success story—it’s a process. It takes time, effort, and consistency. But when done right, it becomes one of the most powerful assets in your business. A well-nurtured list means you have direct access to your audience—no algorithms, no guesswork. If you’re feeling overwhelmed or need help setting up your email marketing system, I’ve got your back. Let’s get this part right the first time. Schedule a Free Coaching Call – for Immediate Help. Email marketing is an investment that pays off big time. Start with the right tools, send the right emails, and watch your business grow. Thanks for reading!
How To Choose A Domain Name
What’s in a name? That which we call a rose by any other name would smell as sweet. — William Shakespeare Domain names are important, but they can also be super confusing. Especially when you’re just starting out and don’t know where to begin. That’s why we wrote this article! To help you understand everything there is to know about domain names and how to choose the perfect one for your business. We’ll even give you a few tips on what to do if the domain name of your dreams is already taken. Does my domain name really matter? People don’t care what you say your name is. They only care about what you will do for them. That’s the only thing that matters. They will remember your name only after hanging out with you a few times. Don’t get hung up on your domain name. It is not the name of your business and you are free to choose any name that is available. Your domain name is the first thing. A domain name is just the name you will use to register your website. It’s the www.address. com that you place in your web browser some people can find your website. Think about what your business does and what your primary purpose is. Then jot down about 5 different domain names for your business and put them in the order of your preference. The reason for this is in case the name at the top of your list is taken you can get one of the others. I say make a list because once you find an available domain name you must purchase it immediately or you may lose the chance of doing so. Scammers are flipping domain names like they are houses and when they see enough people checking on a particular domain, they will purchase it and put the name for sale at ridiculous prices. So don’t start searching until you have a list and are ready to make a purchase. Domain names go for anywhere between $14. – $25. Depending on what top level domain extension you are using, i.e.; example.net, example.com, example.org. If you do not need a specialty extension like .info, .tv, .nyc, .plumper. Then you should be able to find it for under $30.00. I say under $30. because you need to add privacy to your domain purchase. Domain privacy is usually around $9.99 a year. In this way you will avoid the flood of telemarketers trying to sell you a website design, SEO or some other services. There is a lot of boring stuff I can teach you about domain names and networking, however the only thing you need to know about domain names is number one is you need to get one and two you need to add the privacy to it. This course is also a great learning tool if you only need enough information to make smart choices that will save you money when using a web designer or digital agency. In that case continue reading. I will cover buying your domain and web hosting together. That is because most companies include a free domain for 1 year when you purchase there hosting package. Stick with a popular service like Blue Host or GoDaddy, although I don’t care for GoDaddy I always use Web Sales Academy or Name-Hero They are inexpensive and they give great value with many free add-on like Cloud-Flare, backups and a whole lot more. Besides that they always seem to running some sort of promotion. So take my suggestion and use Web Sales Academy and purchase their Starter Plan. At the time of this writing you can purchase it for $110. For 1 year of 2 years at around $191.00. When you use my affiliate link, I will provide you with some additional free options. Such as setting up your Business Facebook page or free instruction to optimize your YouTube channel for SEO. This offer will change over time, but it will always be something you need to get you started quicker. Skip all the extras and upgrades that they your web hosting company offers, you don’t need them. Lastly when you purchase your domain name make sure to include domain privacy. You will thank me for this later. You don’t want to get the flood of telemarking calls trying to sell you services you don’t need. Also keep in mind the are some ready made pre-built platforms with all the elements you will need already included. Platforms like Wix, Click Funnels, Kartra, and Groove Pages just to name a few. Let’s take some time to discuss these ready-made platforms here. First of all never use Wix. I repeat Never ever use Wix. Most Wix sites are flat websites. Which means a lot of the content management you will need you have to pay a lot more to use. All the integrations, such as content marketing may not be easily available. Click Funnels, Kartra, Shopify and Groove Pages are ready made platforms that work very well. However they can become quite costly. If I had to pick one. I would go with Groove Pages. It’s free to get started with 3 websites. However if you want all the added features it costs around $99. per month. When you do a deep dive into everthing you will get. You will soon realize why Groove Pages is the cheapest and best solution over time. So do yourself a favor and check out Groove Pages, because it is the best platform with everything you will need already built in. To scale your business to whatever size you want. I will doing a tutorial series on Groove Pages my YouTube channel because I believe this is the best platform for 2021 and beyond. Here is a my affliate link to Get Started With Groove Pages: So,
The Ultimate Guide To Start An Online Business:
Building an online business requires several steps, but we’ll just focus on the four most important items to get you started off on the right foot. After this, I’ll touch on some of the essential skills required for success. Pick the product or service you want to sell The primary thing you need to do is figure out what product or service you want to sell, and who your target market is. Once you know these things, it’ll be much easier to create an effective customer profile or avatar. Keep in mind that this will be the person (or people) whom you’re selling your products or services too. Before you can build an online empire, you need to set some foundations. This includes constructing a website, picking a domain name, and using social media platforms. What you might not know is that focusing on the bottom line is the last thing you should do. Figure out what product or service you want to sell and who your target audience is. Then, try selling it at least once or twice before investing time and money into creating a website–it doesn’t make sense to bring a product to market if nobody wants it. It would be like trying to sell a transistor radio in today’s world. Zero in on your target audience Your product or service won’t sell itself, so you need to make sure it is marketable before anything else. Figure out what your target audience is and build a website that sells to them. You can get to know your target audience by creating a customer avatar or customer profile. Though it takes time to learn how to do all the research by listening to conversations online, this is one of the most important skills you need for your business. The better you understand your customers, the easier it will be for social media targeting, advertisements, and selling them more stuff/referrals–which we call ascension up the value ladder. It’s important to always remember that your customer profile is ever-growing and something you should update regularly. The more you know about your customers, the higher your income will be because you can better target ads specifically to them. This also means that ad spend will be lower while conversion rates remain high. Get a domain name and website set up Now that you know what your selling and you know who your selling to. The next step is to start building out your website. Or a least a landing page. More about Landing Pages later. If you need help choosing a domain name for your business, watch my other video or read my blog post on the subject. Your next step is to get a domain name and webhosting. Name Hero is, hands-down, the best web hosting platform I’ve ever come across. Their state of the art servers provide incredibly fast page load times, and they offer a suite of security tools to keep your website compliant with Google standards and SEO best practices—all at no additional charge. In case your wondering. Yes, I am an affiliate That’s because I use them. I’ve used other web hosting companies with my customers in the past and Name Hero just happens to be the best. So, if you need a domain name or want a better hosting solution, click on the link below. Switch to Name Hero for freaky fast web hosting… Now that you have identified your target audience and know what product or service to sell, get your domain name and set up your website. Next, you will want to create social media accounts to help promote your business. Add social media accounts After you purchase your domain and web hosting, set up a business email account with your new domain. This way, all of your correspondence will be branded with your website name. We’ll return to that soon. The social media platforms you post on will be determined by your target audience. For example, if you sell business products, then LinkedIn should be one of your primary platform choices. However, if you’re targeting a younger market then Tik Tok might be better. All in all though, I would definitely set up accounts for Facebook, YouTube,LinkedIn and Tik Tok since these are the best platforms for buying ads currently available.” As for branded accounts, I would go with my business name on both Facebook and YouTube. If you’re unsure of whether to create a personal or business profile on LinkedIn and TikTok, consider what you’re trying to brand. If it’s yourself as an individual, then use your name. However, if you want to promote your business, use the company name as the profile name. Get those accounts set up and inactive for now – we’ll come back to them later. It’s crucial to understand what you are primarily promoting. Are you branding yourself as the expert who has stuff to sell, or are you promoting a company that sells stuff. Branding yourself as the expert has a lot more flexibility. It allows you to promote whatever products or services you want and your audience will follow. If you want my suggestion, get personal accounts for LinkedIn and TikTok so you can promote yourself no matter where you go. The next thing I would do is go back to my web hosting platform and log into the back end which is control panel. Then I would start setting up my email accounts. Here are 5 email addresses your business needs. contact@yourdomain.com (For outside organizations like the press or the IRS) info@yourdomain.com (For people looking for more information) support@yourdomain.com (For when they need your help with what you sold) yourname@yourdomain.com (For your personal business and social media accounts webadmin@yourdomain.com (For any website issues.) Start Building A Website The next thing I would do is build out
