If you want something you never had, you gotta be willing to do something you’ve never done.
— Author Unknown
Create A Marketing Video and 10X Your Profits…
If a picture is worth a thousand words, then a video must be worth at least a million, right? That’s why video should be a key part of your marketing strategy. But if you’ve never created a video before, the thought of making one can be daunting. Don’t worry, we’re here to help you get started.
To create a great marketing video doesn’t have to be complicated or expensive. You don’t need Hollywood-quality production values or a big budget. All you need is a smartphone, decent lighting, and something interesting to say.
Before you start filming, it’s important to have a clear idea of what you want your video to achieve. Are you trying to increase brand awareness? Drive traffic to your website? or promote a specific product or service? Once you know what your goal is, you can create a script or storyboard to plan out your video.
Once you have your script or storyboard, it’s time to start filming! Remember to keep it short and sweet – people have short attention spans these days. A good rule of thumb is to keep your videos under 2 minutes for marketing purposes. For YouTube videos, the length can be longer.
When you’re happy with your video, it’s time to upload it to YouTube. YouTube is the second largest search engine in the world (after Google), so it’s a great way to increase your visibility online. Besides being easy to use and free, YouTube also gives you the ability to reach a large audience with your videos.
To get started, all you need is a Google account (which you probably already have). Once you’re logged in, click on the Upload button in the top right-hand corner of the screen. You can then choose the file from your computer that you want to upload.
Here are some key things you want to consider before creating a video:
Do not aim to get a million YouTube followers or be the next social media celeb. Your objective for any of your social channels should single-mindedly be funneling traffic to your website–the one place where you’re in complete control of the selling process. I see lots of thriving YouTube channels with 100k+ subscribers, but when I look at their show notes, there’s no call-to-action directing all that built-up interest and potential leads to a website or sales page. Such a pity; all that wasted effort!
“Being famous is great only when it brings fortune.”
Choose Your Target Audience.
When it comes to choosing a target audience for your business, there are a few key factors you should consider. First and foremost, it is important to have a clear understanding of your customer avatar – this is the specific type of person you are trying to target with your marketing efforts.
Next, you will need to carefully consider the tone of voice you want to use in your marketing videos. Is your target audience more likely to respond well to a fun, witty tone, or do they prefer a more formal approach? By understanding the preferences of your target audience, you can tailor your messaging and your video content in a way that resonates with them and attracts their attention.
Lastly, determining your target audience or customer avatar is one of the most time-consuming tasks in any type of marketing. It is also the most important. It is the first thing you do even before you decide to create a product and all of the messages to your audience are built around it. There are plenty of resources out there. I even have a few. Learn how to do it. Avoid wasting time creating videos that no one wants to watch. As well as marketing videos that don’t speak to your target audience.
Pick Your Topic:
The first step is to decide what kind of videos you want to make. Are you wanting to promote a product or service? Do you want to share industry news? Or maybe you just want to show off your personality and give your audience a behind-the-scenes look at your business. Whatever the case may be, it’s important that you pick a topic that you’re passionate about and that will resonate with your audience.
Choose Your Platform:
Now that you know what kind of videos you want to make, it’s time to choose which platform you want to host them on. YouTube is obviously the most popular choice, but there are other options out there like Vimeo and Wistia. Each platform has its own set of features and benefits, so it’s important that you do some research and decide which one is right for you and your business.
Now comes the fun part – filming! Once you’ve picked your topic and platform, it’s time to start putting together your video. If you’ve never made a video before, don’t worry – it’s not as difficult as it seems. There are plenty of resources out there (like this one!) that can help guide you through the process. And if all else fails, there’s always the option of hiring a professional videographer to help get your vision off the ground. But that can be expensive. So consider doing it yourself. Just start with your cell phone, a small light, and an external mini mic.
A video will always be an essential tool for any business looking to improve its online presence. Creating video content and posting them regularly across several social media platforms is the best way to increase audience engagement, and develop brand awareness. In the end, this will probably be your best source of new leads based on organic traffic. It takes a while to gain momentum, but once do it would have been well worth the effort. I know a very successful marketer. It took him almost 3 years of posting videos almost daily to finally start seeing results. Now, he makes several million dollars a year from his organic YouTube traffic.
Lastly, video marketing is a great way to connect with your audience and promote your products or services in a fun and engaging way. Not to mention, it’s a great way to stand out from the competition.
By following these simple tips, you can create high-quality videos that will help achieve your business goals – without breaking the bank. So what are you waiting for? Start filming!
For more tips on getting started with video.