Building an online business requires several steps, but we’ll just focus on the four most important items to get you started off on the right foot. After this, I’ll touch on some of the essential skills required for success.
 

Pick the product or service you want to sell

The primary thing you need to do is figure out what product or service you want to sell, and who your target market is. Once you know these things, it’ll be much easier to create an effective customer profile or avatar. Keep in mind that this will be the person (or people) whom you’re selling your products or services too.

Before you can build an online empire, you need to set some foundations. This includes constructing a website, picking a domain name, and using social media platforms.

What you might not know is that focusing on the bottom line is the last thing you should do. Figure out what product or service you want to sell and who your target audience is. Then, try selling it at least once or twice before investing time and money into creating a website–it doesn’t make sense to bring a product to market if nobody wants it. It would be like trying to sell a transistor radio in today’s world.
 

Zero in on your target audience

Your product or service won’t sell itself, so you need to make sure it is marketable before anything else. Figure out what your target audience is and build a website that sells to them.

You can get to know your target audience by creating a customer avatar or customer profile. Though it takes time to learn how to do all the research by listening to conversations online, this is one of the most important skills you need for your business.

The better you understand your customers, the easier it will be for social media targeting, advertisements, and selling them more stuff/referrals–which we call ascension up the value ladder.

It’s important to always remember that your customer profile is ever-growing and something you should update regularly. The more you know about your customers, the higher your income will be because you can better target ads specifically to them. This also means that ad spend will be lower while conversion rates remain high.

Get a domain name and website set up

Now that you know what your selling and you know who your selling to. The next step is to start building out your website. Or a least a landing page. More about Landing Pages later.

If you need help choosing a domain name for your business, watch my other video or read my blog post on the subject. Your next step is to get a domain name and webhosting.

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Now that you have identified your target audience and know what product or service to sell, get your domain name and set up your website. Next, you will want to create social media accounts to help promote your business.

Add social media accounts

After you purchase your domain and web hosting, set up a business email account with your new domain. This way, all of your correspondence will be branded with your website name.

We’ll return to that soon. The social media platforms you post on will be determined by your target audience. For example, if you sell business products, then LinkedIn should be one of your primary platform choices. However, if you’re targeting a younger market then Tik Tok might be better. All in all though, I would definitely set up accounts for Facebook, YouTube,LinkedIn and Tik Tok since these are the best platforms for buying ads currently available.” As for branded accounts, I would go with my business name on both Facebook and YouTube.

If you’re unsure of whether to create a personal or business profile on LinkedIn and TikTok, consider what you’re trying to brand. If it’s yourself as an individual, then use your name. However, if you want to promote your business, use the company name as the profile name. Get those accounts set up and inactive for now – we’ll come back to them later.

It’s crucial to understand what you are primarily promoting. Are you branding yourself as the expert who has stuff to sell, or are you promoting a company that sells stuff. Branding yourself as the expert has a lot more flexibility. It allows you to promote whatever products or services you want and your audience will follow.

If you want my suggestion, get personal accounts for LinkedIn and TikTok so you can promote yourself no matter where you go.

The next thing I would do is go back to my web hosting platform and log into the back end which is control panel. Then I would start setting up my email accounts. Here are 5 email addresses your business needs.

contact@yourdomain.com (For outside organizations like the press or the IRS)
info@yourdomain.com (For people looking for more information)
support@yourdomain.com (For when they need your help with what you sold)
yourname@yourdomain.com (For your personal business and social media accounts
webadmin@yourdomain.com (For any website issues.)

Start Building A Website

The next thing I would do is build out your website. Your website is the foundation for everything else, so it’s important to get it right from the start. OK, so you might be thinking that you can just use a Facebook page or an Instagram account to sell your products and services. And yes, you can technically do that., but having a proper website gives you so much more control and flexibility. Plus, potential customers are more likely to take you seriously if you have a professional-looking website.

I here so many people say I don’t need a website. They are half right. Yes you can use social media platforms like facebook or instagram. The have build in online stores. ot maybe you want to go with Shopify or some other selling platform.

I would never use social media as a sales platform. If they shutdown your account you stop making money. I have heard dozens of stories from other business owners who accounst got shutdown because of bias.

You can use Shopify, but you will never have full control or your site and adding more features becomes a lot more expensinve thana D-I-Y website.

So that’s it. Think about these 4 tips and with a blank piece of paper start brainstorming the different products or services you can sell to start making money in your own online business.

1. Pick the product or service you want to sell
2. Zero in on your target audience
3. Get a domain name and website set up
4.Add social media accounts

To get you off to a great start. Download my free book Website Riches and start learning everything you need to start a successful online business today.