No product is ever brought or sold without words. The secret ingredient to making this all work is the sale copy you write on your website, landing page, email campaigns, social media posts, and everything you promote.
Copywriting is valuable skill to have and I will give you some of the basics to get you started and some resources to help you along the way. If you plan on being successful in business and you got this one thing right.
Here is how you get started
- Write a 500 word article on the product or service you intend to sell or promote.
- 10 written scenarios of how 10 different people might use and benefit from the product.
- Write down 10 things a person can get from your website.
Offer a guarantee with your product or service.
Focus mainly on your headlines: 80% of your marketing goes in your headline.
The key to writing great copy is using the neuro persuasion patterns used in hypnosis. I know that sounds like a lot, but it isn’t. There are plenty of good books on the subject the one I refer to often is called Hypnotic Writing buy Joe Vitale. Go out and buy it now. You can go a long way buy getting the Swipe File that goes with his course. If you buy the swipe file, the book is including in a pdf.
Try to focus one section of your website at a time. The most important copywriting phrase I learned is to only communicate one idea. They call this the Big Idea.
Every successful ad, sales letter, even marketing campaign has, a unique and compelling idea that captured people’s attention, made them want to find out more and allowed them to embrace the product.
We call a USP (Unique Selling Proposition)
It’s just a summary of what makes your product unique and valuable to your target market. It answers the question: How do your product or services benefit your clients better than anyone else?
Side Note: It’s better to be different from your competition than to be better than your competition. Describe what makes your product new, cutting edge and different.
I will provide with a link to a list of resources that I know you will find to be a valuable help in writing sales copy.
Every top online marketer knows the power of persuasion is in your words. Writing sales copy is the most important money generating activity you can do. You must get good at. I heard that Jay Abraham charges $25,000 for one page of his copy. That because his clients know that his copy creates millions of dollars in sales revenue. I personally know some good copywriters that charge upwards of $1000. per page.
This can be your biggest expense so to save you some money you are going to have to learn to do some of it yourself.
I have spent thousands of dollars and hundreds of hours learning to this myself. Which is why I suggest you join my free Facebook so I can give you regular feedback on all your online copy writing.
I am no Jay Abraham, that’s why I work hard every day to get there and so can you. I will share with you the tips and techniques I have spent thousands to learn and use in my own marketing campaigns.
You may know all the things you need to get a website up and running. With compelling sales copy you can start building an audience and getting subscribers.
That’s why I have created the Web Sales Academy and the Online Sales Platform. This is where you will get the step by step instruction you need to start creating income in the next 30 days.
Sign up now for the Free Online Training and you will never have to worry about what to write for your website, landing pages, and email campaigns.
Must have resources for sales copy writing.
Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson
Hypnotic Writing by: Joe Vitale (I would suggest getting the Hypnotic Marketing 2.0 E-Course for $40.00 it has the book included but it is worth it to get the swipe file. This will jump start your copy writing.)
100 Greatest Headlines Ever Written; by Jay Abraham
You can jumpstart your brand and your conversions by adding these elements into your website. To get step by step instructions on exactly how to build these elements into your marketing. Sign up for the Free Online Training at https://websalesacademy.com