Email marketing is like the secret sauce of a thriving business. Get it right, and you’ll have customers coming back for more. Get it wrong, and… well, let’s just say crickets don’t buy anything.

For the past three years, I’ve been using MailerLite, and I’ve told my clients to use it too. Why? Because it’s simple, effective, and doesn’t make you feel like you need a Ph.D. in tech to set up an email campaign. I even became an affiliate because I believed in it that much.

Before MailerLite, I hopped around email marketing platforms like a kid in a candy store. I used Mailchimp for years after ditching Constant Contact. Then, I had a brief fling with GetResponse… but for some reason (which I can’t even remember), I dropped it after a month. What I do remember is that getting email marketing right from the start is crucial. Do it right, and you’ll save yourself a ton of headaches when your list starts growing and your website traffic skyrockets.

Why Email Marketing Platforms Matter

Many email marketing experts swear by the same tools I use. Not because they paid me to say so, but because they work. I was fine with Mailchimp until a millionaire blogger (who I admired) told me what he used. And well… I wanted to be like him. You get it, right?

I did a product launch using MailerLite and fell in love with its features. It made migrating all my clients over an easy decision. The right email platform is the foundation of your business. Choose wisely, and future-you will thank you.

And speaking of Mailchimp—big shoutout. They’ve been around forever, and since Intuit acquired them, they’ve added some impressive features (especially in their paid plans). But back when I was using it, they removed some features I needed, and I wasn’t about to upgrade just to get them back. Plus, they wouldn’t let me market to a list of uploaded emails. That was the final straw.

So here’s the deal—if you’re serious about email marketing, you need a solid platform. My recommendations? MailerLite, AWeber, or Mailchimp.

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The 5 Must-Have Emails for Every Business

Now, let’s talk about the emails that every business needs. These aren’t just any emails. These are the backbone of your email marketing strategy—the kind that keep your audience engaged and coming back for more.

1. Welcome Emails (AKA Nurture Emails)

First impressions matter. A welcome email is your chance to say, “Hey there, glad you’re here!” and introduce your brand. It sets the tone for your future relationship. Plus, it’s a great way to provide value upfront—maybe a freebie, a discount, or just a warm, friendly introduction.

2. Promotional Emails

Ah, the money-makers. These are the emails where you promote your products, services, or limited-time deals. You can send standard promotions, sale-day promos, or even affiliate marketing emails. The key? Make it about them, not you. What’s in it for them? Why should they care? Sell without being salesy.

3. Thank You Emails

Gratitude goes a long way. Whether someone just bought a product, signed up for your list, or attended your webinar, send a quick thank-you email. It builds trust and makes people feel valued. And let’s be real—who doesn’t like a little appreciation?

4. Announcement Emails

Got a new product? Launched a new video? Opening up a coaching program? Shout it from the rooftops—or better yet, send an announcement email. Keep it exciting and make sure there’s a clear call to action.

5. Abandoned Cart Emails

People abandon carts all the time. Maybe they got distracted, maybe they weren’t ready to commit, or maybe their cat walked across their keyboard. Whatever the reason, an abandoned cart email is your chance to nudge them back. A little reminder (or even a small discount) can work wonders.

The Importance of List Building

Building an email list isn’t an overnight success story—it’s a process. It takes time, effort, and consistency. But when done right, it becomes one of the most powerful assets in your business. A well-nurtured list means you have direct access to your audience—no algorithms, no guesswork.

If you’re feeling overwhelmed or need help setting up your email marketing system, I’ve got your back. Let’s get this part right the first time.

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Email marketing is an investment that pays off big time. Start with the right tools, send the right emails, and watch your business grow.

Thanks for reading!