“There is no greater glory than sharing the story inside you.”
— Maya Angelou
In this article, we’re diving into five key tips on how to write to sell. Because let’s be honest, no product ever moves without words. The magic that makes it all happen? Sales copy. Whether it’s your website copy, landing pages, email campaigns, or social media posts, your ability to craft compelling copywriting is what seals the deal.
Now, full-on copywriting mastery takes time, and let’s face it, you’re busy running your business. So, consider this your cheat sheet to get started without spending years learning the art of persuasion.
The Power of Words in Selling
Anytime you ask someone to take action—buying, signing up, donating—you’re engaging in sales copywriting. When you write an ad, that’s sales copy. When it’s on a website, that’s web copy. If it’s in an email? You guessed it—email copy. No matter where it appears, copywriting is what makes sales happen.
And just to keep things fun, let’s not get bogged down in technicalities. A rose by any other name still smells just as sweet, and copy by any format still needs to convert. Whether you’re writing direct mail campaigns or engaging website visitors, the fundamentals remain the same.
5 Key Tips to Improve Your Sales Copy
- Write a 500-word article on your product or service.
- Create 10 different scenarios showcasing how different people might use it.
- Craft a tagline that captures your product’s core value in 10 words or less.
- List 10 things visitors can do on your website.
- Offer a guarantee (ex. 30-day money-back guarantee) to reduce buyer hesitation.
The Importance of Headlines
Here’s a fact: 80% of your marketing budget should go into your headline because if your headline flops, no one reads the rest.
Need inspiration? Check out Jay Abraham’s “100 Greatest Headlines Ever Written.”
A great headline pulls readers in, sparks curiosity, and makes them think, “I NEED to read this!” Without that hook, your perfectly crafted copy is as good as invisible.
The Secret Sauce: Hypnotic Writing
What if I told you that some of the best sales copy borrows from hypnosis? (No, you won’t start clucking like a chicken.) But great web copy taps into persuasion techniques used in hypnotic writing. Joe Vitale’s book, Hypnotic Writing, breaks this down beautifully. Highly recommend you get your hands on it.
One key lesson? Focus on one big idea per sales message. The best marketing campaigns, sales pages, and emails all center around a unique and compelling concept. This is your Unique Selling Proposition (USP) — the magic that makes your product stand out.
USP: Your Business Superpower
A strong USP isn’t about being “better” than competitors; it’s about being different. What makes your offer unique? Why should someone choose you over anyone else? Answer that, and you’re golden.
Writing Sales Copy: A Million-Dollar Skill
Jay Abraham charges $25,000 for a single page of copy. Why? Because he knows that his words generate millions. Even mid-level copywriters easily charge $1,000 per page. If you don’t want to spend that kind of money, learning to do it yourself is the next best option.
That’s where having the right resources matters. If you want to get started fast, here are three game-changing books:
- Hypnotic Writing by Joe Vitale
- Copywriting Secrets by Jim Edwards (Get it free, just pay shipping)
- Great Leads by Michael Masterson and John Forde
Where to Get Copywriting Help
Want more help? Join my free Web Sales Academy Facebook Page, where I give feedback on sales copy. I’m no Jay Abraham or Jon Benson (yet), but I’m working hard to get there—and you can too.
Jon Benson also has a killer tool called BSN, a platform that automates high-converting copy. It’s a game-changer but costs over $1,000. If you’re serious about scaling, it’s worth looking into.
Your Next Steps
If you’re serious about selling more online, don’t just read about it—take action. Download my free guide WEBSITE RICHES, and dive into my course on High-Converting Websites. I’ll show you exactly how to write copy that grabs attention, generates leads, and potentially 10x your sales.
And if you only take away one thing from this article, let it be this:
Writing great sales copy is the #1 money-making skill in business. Get it right, and you’re on your way to six (or even seven) figures. Get it wrong, and, well… let’s not go there.
You can start by downloading my Free Guide WEBSITE RICHES. After that my course on building a High-Converting Website will that you on a deep dive into writing web copy that will get your audience’s attention, generate leads, and possibly 10x your sales.
Now, get out there, put pen to paper (or fingers to keyboard), and start writing to sell with confidence and clarity!
Resources:
- Jon Benson | Sales Copy Secrets (YouTube Channel)
- 100 Greatest Headlines Ever Written by Jay Abraham (free download)
- Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson
- Dot-Com Secrets by Russell Brunson
- Hypnotic Writing – Joe Vitale (A must-have.)
- Internet Manifesto – Rich Schren (This used to be a free report. Now, it’s a full-blown course. but it’s still free. You will soon realize that Rich the master when it comes to writing copy. So read it carefully. It contains just about every know way to keep you engaged. This one document is still bringing in millions of dollars into his business.)
Now, get out there, put pen to paper (or fingers to keyboard), and start writing to sell with confidence and clarity!
If you need some individual help schedule a Free 20 Strategy Session. That way you will exactly what to do next to grow your online business.
